Blog

Issue 1: Every Ticket Tells a Story

2 July 2026

Terry's Take

Welcome to the very first issue of Inside 123 Tix.

Over the past eleven years, I've been fortunate enough to work alongside thousands of event organisers, and one of the things I've enjoyed most is hearing what worked, what didn't, and what we could do to make the next event even better. Those conversations have helped shape the way we've continued to develop 123 Tix.

We've introduced new features, improved existing ones and continued listening to the ideas and feedback you've shared along the way. We've reached the point where there are so many capabilities across the platform that it's easy to miss something that could genuinely help with your next event.

That's why we've created Inside 123 Tix.

Each week we'll share practical tips, platform updates and upcoming improvements to help you get even more from the platform you're already using. Whether it's a feature you've never discovered, a quicker way to complete a task or a simple idea that makes your next event easier, our goal is to help you get the very best out of 123 Tix.

After all, every new feature we release is designed with one goal in mind: making event management easier.

Thanks,

Terry Wilcher
Founder & CEO

In Focus

Do you really know your audience?

Every ticket sold tells a story.

Understanding where your attendees come from, how they purchase tickets and what information they provide can help you make smarter decisions for your next event.

The Booking Data Extract Report gives you greater flexibility to analyse attendee information across multiple events, including custom fields, sales channels and date ranges. Whether you're preparing reports for sponsors, planning future marketing campaigns or simply wanting to better understand your audience, your attendee data becomes a powerful planning tool rather than just a booking list.

Your attendee data is one of your event's most valuable assets. The better you understand your audience today, the easier it becomes to grow your event tomorrow.

123 Tix Platform Update

Email Marketing Integrations

Staying connected with your audience doesn't end when your event finishes. You can now connect 123 Tix with Mailchimp or Campaign Monitor, making it easier to build your audience, promote future events and keep attendees engaged throughout the year.

SMS Notify

Need to let attendees know about an important change? SMS Notify allows you to send customised text messages directly from the 123 Tix platform, helping you quickly communicate weather updates, schedule changes, reminders or important event information.

Next in Line

Membership Management

We're currently developing a new Membership Management solution that will allow organisations to manage memberships, automate member ticket allocations and apply membership discounts, all within the 123 Tix platform.

The Membership Module is scheduled for release very soon. If you'd like to learn more or explore how it could work for your organisation, we'd love to have a chat. Simply reach out to the 123 Tix team.

Terry's Toolbox

Here's one simple habit I'd recommend to every organiser...

Export your attendee data after every event. It only takes a few minutes and gives you a valuable database to help promote future events, better understand your audience and build stronger relationships over time.

Did You Know?

Did you know you can reconnect with attendees from previous events?

Using the Booking Data Extract Report together with our Mailchimp and Campaign Monitor integrations, you can let previous attendees know when your next event goes on sale, helping turn one-time visitors into returning customers.

Start a conversation with your attendees, build lasting relationships, and give them another reason to come back year after year.

One Action. One Click. One Improvement.

This Week's Action

Export your attendee data after your next event.

One simple step today can help you better understand your audience, improve future marketing and build a valuable database for years to come.

After all, your attendee data belongs to you. Treat it as one of your event's most valuable assets and use it to build stronger relationships with your audience for years to come.