Blog

Inside 123 Tix - The Right Ticket for the Right Person

11 August 2026

Terry's Take

When buying a ticket feels confusing, people start asking questions before they finish their booking.

Organisers create events with early bird options, family passes, member discounts, and VIP packages all on the same screen. There is nothing wrong with offering variety, but attendees do not know your ticketing setup as well as you do.

The easier you make it to choose an option, the smoother the gate arrival becomes. A few minutes spent simplifying your ticket selections, or making timing decisions around when specific choices are visible, saves hours of customer support updates later.

Thanks,

Terry Wilcher
Founder & CEO

In Focus

How many booking mistakes does your team manually correct each season?

Most attendees want to find a ticket and check out in a few quick clicks. When ticket names are clear and purchasing rules are straightforward, people buy with confidence.

Cluttered lists with complex family combinations or age-based pricing tiers frequently lead to accidental selections.

Structuring your ticket choices logically guides the buyer through the transaction automatically. Limiting the active options visible on a single screen directly reduces checkout abandonment and decreases the volume of amendment requests landing in your inbox.

123 Tix Platform Update

Restricted Ticket Options

You can create explicit purchasing rules to guide attendees toward the correct combination of tickets. The system can hide the option to purchase secondary options, like a discounted child ticket, until a standard adult ticket has been selected first.

Companion Card Approvals

Managing accessible bookings is straightforward with our integrated approval workflow. Organisers can securely review uploaded eligibility documents within the dashboard before complimentary tickets are officially allocated.

Next in Line

Gift Cards Module

We are finalising a standard Gift Card module for the platform. This update allows patrons to purchase a digital gift card for a specific dollar amount directly through your page layout. The recipient can then use that credit to buy tickets to any session or event you list down the track. It is a straightforward way to capture off-season revenue and let your audience buy event credit for birthdays or holidays. If you want to offer digital vouchers for your upcoming dates, let our team know.

Industry Watch

Online buyers compare every checkout with the world's top digital platforms.

Whether someone is ordering dinner, booking a flight, or buying a concert ticket, they expect a step-by-step pathway that requires zero guesswork. Clustered pricing layouts or too many simultaneous choices cause immediate hesitation. Modern ticketing design is moving toward highly curated, progressive checkout flows because removing choices at the start consistently increases completed bookings.

Did You Know?

Did you know Companion Card approvals can be handled entirely inside your dashboard, without any paperwork at the gate?

Reviewing eligibility documents ahead of time means there's nothing to check on the day. Your gate team can simply scan the ticket and let the patron through, instead of stopping to sight a card or ID at the door.

One Action. One Click. One Improvement.

This Week's Action

Read your active ticket names out loud.

Open your current booking layout on a mobile screen. If a first-time visitor would struggle to instantly understand the difference between two options, simplify the wording today to cut down on front-door inquiries.

Need a Hand?

If you want to restructure your ticket categories, configure purchasing restrictions, or look at ways to simplify your checkout layout, reach out to our support team. We are always here to help you adjust your dashboard settings to keep your bookings accurate.

1300 001 238 support@123tix.com.au www.123tix.com.au