Blog

Inside 123 Tix - The Easiest Ticket You Will Ever Sell.

21 July 2026

Terry's Take

People are busy. Even the individuals who absolutely loved your event last year or attended your theatre production last month still need a timely reminder that you're back on the calendar.

One of the easiest mistakes to make when launching a new campaign is assuming your audience will remember to check your page for ticket release dates. Life gets crowded, schedules fill up, and deadlines get missed. The good news is that you don't have to guess who your best supporters are, you already have their details sitting right behind your dashboard.

The easiest ticket you will ever sell is to someone who has already enjoyed one of your events. Keeping the conversation going between your event dates is the simplest way to turn one-time buyers into lifelong advocates.

Thanks,

Terry Wilcher
Founder & CEO

In Focus

Your most valuable marketing database might already be sitting right in front of you.

When you are looking for ways to grow your attendance numbers, it's natural to focus your energy on finding brand new audiences. However, chasing fresh leads through cold advertising is often the most time-consuming and expensive way to fill your venue space.

Every successful booking you've ever processed represents a real relationship you've already established.

By using the Booking Data Extract Report, you can instantly download your historical attendee lists across multiple past events, custom fields, and specific sales channels. This data can be exported straight into your preferred EDM (Electronic Direct Mail) software or connected directly with Mailchimp and Campaign Monitor through our open API integrations. Reconnecting with your past patrons before you launch your public marketing campaigns lets you build real excitement, reward loyalty, and turn last year's crowd into this year's first wave of ticket sales.

123 Tix Platform Update

Auto Coupon Rules

Staying connected with your audience doesn't have to require manual follow-ups. The platform allows you to configure automated coupon triggers based on purchase activity. The moment a ticket is issued, the system can automatically deliver a custom email notification featuring a post-purchase discount code, making it easy to cross-promote an upcoming session or offer an after-sales upgrade.

Coupons with Quantity Multiple

Corporate sponsors and community groups often want a straightforward group deal. You can set up discount rules with a built-in quantity threshold, such as "buy four, save 15%," so the offer only applies once a group hits the right size. It's an easy way to encourage larger bookings and lift your average transaction value, without needing to manually check every order.

Next in Line

Gift a Ticket

We are currently developing a dedicated "Gift a Ticket" feature to add more flexibility to your purchasing options. Soon, patrons will be able to buy a specific ticket directly on behalf of someone else during checkout, making it easy to give your event experiences as gifts for birthdays, Christmas or special celebrations. It eliminates checkout formatting confusion when the buyer isn't the attendee.

Gift a Ticket is currently in active development; if you manage events that make ideal gifts, our team would love to hear your feedback.

Industry Watch

Keeping past attendees engaged is becoming just as important as attracting new ones.

Across the events industry, organisers are placing greater emphasis on building long-term relationships with attendees rather than relying solely on finding new audiences for every event.

Email marketing, loyalty offers and personalised communication are becoming increasingly important ways to encourage repeat attendance and build stronger event communities.

The organisers who stay connected with their audience between events are often the ones who achieve the strongest long-term growth.

Did You Know?

Did you know you can create exclusive presales for your most loyal attendees?

You can configure hidden ticket tiers and private access codes that give your top supporters early access to your booking page before your dates are announced to the general public.

It's a simple, effective way to show your core audience they are valued, while securing early revenue confidence for your team.

One Action. One Click. One Improvement.

This Week's Action

Reach out to your past database before your next event goes completely public.

Export your previous booking list, upload it to your email platform, or send a targeted update using Direct SMS (topping up with an SMS Pack if you need extra sends), and give your biggest supporters first access to secure their spots.

Help Other Organisers Find Us

If 123 Tix has made your events easier to run, we'd love it if you could share that on Trustpilot. It only takes a minute, and it helps other organisers know who to trust with their next event.

Leave us a review: https://au.trustpilot.com/review/123tix.com.au

Need a Hand?

If you want to look at your past attendee trends, connect your EDM accounts, or map out an exclusive presale code structure for your upcoming launch, give our team a call.

We're always here to help you turn your ticketing numbers into a highly effective communication plan.

1300 001 238 support@123tix.com.au www.123tix.com.au