Inside 123 Tix - Sell Where Your Customers Already Are

6 October 2026

Terry's Take

Every extra click between someone deciding to buy and actually finishing the purchase is a chance for them to change their mind, get distracted, or simply lose the thread.

For years, that's meant sending customers away from your own website the moment they're ready to buy, off to a separate ticketing page, sometimes on a domain that looks nothing like yours. And on the day itself, a similar disconnect happens in reverse: your ticket sales run through one system, and everything else, food, drink, extras, runs through another.

This week's update is about closing both of those gaps, so your customers stay exactly where they already are, whether that's on your own website or standing in front of your team at the gate.

Thanks,

Terry Wilcher
Founder & CEO

In Focus

How many people leave your website the moment they click "buy tickets", and how many of them actually come back?

Every redirect is a small trust test. A customer who's been browsing your own site suddenly lands on an unfamiliar domain to complete their purchase, and for a share of people, that's exactly the moment they hesitate.

Or worse, on some platforms your own ticket page doubles as advertising space for other events in your region, including the ones you're competing with for the same crowd. It happens more often than most organisers realise.

Selling tickets from inside your own page removes both problems at once. No new tab, no unfamiliar web address, and no competitor's event sitting next to your own on the page your customer is trying to buy from.

123 Tix Platform Update

Embeddable Ticket Widgets

You can now sell tickets straight from your own website, no redirects, no sending customers away. Add a Buy Tickets button, which opens checkout in a clean pop-up window and works reliably in every browser, or use the Inline widget to embed checkout directly into a page, resizing itself automatically to fit.

Either way, it's copy and paste, no coding required, and works with WordPress, Wix, Squarespace or plain HTML. The widget always shows live availability and pricing, so there's nothing for you to keep updating manually. To get your code, open any event, click Embed, choose Buy button or Inline, and copy the snippet across.

Stripe Hardware

If you've already got a Stripe account connected to the platform, you can now order your own Stripe Payment Terminals directly through Stripe. That means food, drinks, merchandise and anything else you're selling on-site can run through the same payment system as your tickets, rather than juggling separate providers for separate sales.

Next in Line

Entitlement Passes

We're developing a way to connect an organisation's existing membership base directly to 123 Tix, without needing to move that membership structure into the platform itself. Upload your members' existing barcodes, and once the system recognises them, you can entitle each member to a set number of tickets, a season's worth of entitlements, for example, across your events, once uploaded to the entitlement module. Each gate scan uses one entitlement up, no payment involved.

It's a different approach to Membership Management from Issue 11: rather than managing memberships, benefits and renewals inside 123 Tix, Entitlement Passes works with a membership system you already have, and simply recognises what your members are already entitled to.

Industry Watch

Checkout is quietly moving off ticketing platforms and onto sellers' own websites.

Across retail and travel, businesses are increasingly embedding purchase flows directly into their own pages rather than sending customers elsewhere to complete a sale. It's a small technical shift with a real commercial effect: fewer redirects, fewer chances for a customer to second-guess themselves partway through, and a more consistent brand experience from browsing through to purchase.

Did You Know?

Did you know Embeddable Widgets and White Label Ticketing solve two different problems?

White Label, which we covered back in Issue 6, gives you a fully branded, standalone booking page linked to your own website. The widget goes a step further for organisers who want ticket sales sitting inside a page you've already built, an events listing, a program page, wherever your visitors already are, rather than sending them anywhere separate at all.

One Action. One Click. One Improvement.

This Week's Action

Pick one page on your website where a ticket widget would make sense, an events listing, a program page, your homepage, and add the Buy Tickets button before your next campaign goes live.

Need a Hand?

If you want a hand adding a widget to your website, setting up Stripe Payment Terminals, or working out whether Entitlement Passes suit your organisation, reach out to our support team.

1300 001 238 support@123tix.com.au www.123tix.com.au

Help Other Organisers Find Us

If 123 Tix has made your events easier to run, we'd love it if you could share that on Trustpilot. It only takes a minute, and it helps other organisers know who to trust with their next event.

Leave us a review: https://au.trustpilot.com/review/123tix.com.au

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